Samsung Marketing Plan Essay Example for Free

Samsung Marketing Plan EssaySamsung Electronics has proven to the business world that they are one of the mostprestigious engineering companies in the industry. With more than technology advancements thanour trade can handle at this point and time, Samsung has paved the way for the future inelectronics. One of the most popular new toys in the market today, is the unbeliev adapted 3D TV. The first 3D TV was launched in March of 2010, and has already had a major impact on themarket. With the release earlier this year, Samsung rule the market, controlling nearly90% of the total share. Samsungs product, the 9000 series TV, is incomparable to competitionwith its ultra-thin screen, measuring only 0. 3 inches in width. The 9000 series also comes with afull color spectrum that makes for an incredible viewing experience. Although Samsung is peremptory the 3D market, we still have very detailed strategiesand tactics that we believe entrust give us an increased competitive advantage ov er our competition. The friendships main emphasis the past couple years has been on integration,union, and encouraging innovation.Samsung is always preparing for the next big item to hit themarket, which is why their technology is so far ahead of all leading competitors. In the future,we plan to enter the 3D video gaming market with a partnership with Microsoft. This will give usaccess to all of Microsofts gaming technology, in which we will combine with our quality of sound and viewing stations to create the ultimate gaming experience. Of course, throughoutour journey through this market, we will continue to provide the best ad campaigns for the publicso that they will never forget our product.We will put as much prominence as possible in thesleek design and the one of a kind ultra-thin panel, only available in the Samsung 9000 series. By having an effective ad campaign, we will be able to catch the eye of many different targetgroups. Our major target groups are men around the age s of mid twenties to late thirties,Caucasian males, with a new and growth family. Studies show that this category is more likelyto buy the TV, along with a gaming system, than other aged males. We are also targeting CubeTubers. This is a group that consists of young sight who grasp onto new technology quickly.